Company
A strong brand for fresh light: BÄRO is a winner of the German Brand Award 2017
Leichlingen, June 2017 – Retail lighting from BÄRO strengthens retail brands because
good lighting tells stories, creates a profile and promotes sales. But BÄRO itself is also a
strong brand with a strong story that has evolved constantly over almost half a century.
BÄRO has now been named "winner" in the lighting category of the renowned German
Brand Award 2017 for successfully building up this brand – from the idea of offering
lighting for food products that makes their freshness and quality visible, to the current
forward-looking presentation of the company in different channels.
The German Design Award is organised by the German Design Council and the German Brand Institute. Only companies nominated by the German Brand Institute, its brand scouts and expert committees can take part in the competition. A jury decides whether a brand is eligible based on criteria such as brand uniqueness, aesthetics, innovation level and economic success. The winners were announced during a gala in Berlin on 29 June 2017.
Clear brand profile based on values
The basis for BÄRO's outstanding brand profile is not just the convincing story, but also the values applied in day-to-day business such as innovative strength and conduct based on partnership both within the company and outside it. ...
MEDIA CONTACT
BÄRO GmbH & Co. KG
Cornelius Schippmann
Head of Marketing
Wolfstall 54-56
42799 Leichlingen
Tel +49 2174 799 0
cornelius.schippmann@baero.com
AR-PR
Andrea Rayhrer
Kommunikation & Public Relations Alexanderstraße 126
70180 Stuttgart
Tel +49 711 6200 7838
andrea.rayhrer@ar-pr.de
www.ar-pr.de