As had been expected, EuroShop 2017 broke all the records in its 50-year history: more than 113,000 visitors swarmed into the 18 halls and the stands of 2368 exhibitors at Düsseldorf trade fair from 5 to 9 March. The biggest retail trade fair in the world is booming because stationary trade is embracing the challenges presented by online competition and is focusing on its key strength – store experiences for all the senses. BÄRO’s trade fair appearance contributed important new lighting ideas for the retail sector.
J. Manuel von Möller is also lookings back at the turbulent days at the trade fair with great satisfaction: “The international character of EuroShop fascinates me time and again,” comments von Möller, who works with his wife Dr Sandra von Möller as managing directors of BÄRO: “Around two thirds of our visitors came from abroad.” European countries such as France, Italy and the UK, but also the Middle East, were particularly well represented, and the huge number of visitors meant that it was scarcely possible to take a break between the interesting conversations.
BÄRO novelties in detail:
luminaire series ID
luminaire series XR
luminaire series TX
suspended luminiare QT
Focus on LED spectrums“Huge interest was shown by planners and decision-makers from the retail industry in the range- and product-specific lighting that was placed by BÄRO at the heart of its presentation,” continues von Möller. The coordination of LED spectrums with the colours of the products on the “Walk of Light” became a sensuous experience, where visitors to the stand were able to observe BÄRO’s twelve standard and special light colours in a direct comparison and during application.