Synaesthetic architecture and multisensory marketing – these are long-term trends, especially in the area of retail and brand architecture. But they cannot be realised with the simple application of the latest media hype and striking effects. When all the senses are targeted at the same time resources must be used subtly and with lots of planning sensitivity. Planners and companies that work with such approaches are able to report very positive experience. For example, Linari from Hamburg – a brand specialised in room fragrances: for private individuals where the range has been expanded to include classic perfumes and soaps, and also for companies – especially in the retail, restaurant, hotel and wellness sectors.
A homogenous brand experience
Linari has grown rapidly in the last few years and this is why it recently moved to new premises. The company has found a new home in the Jaffe12 industrial site in Hamburg-Wilhelmsburg. The industrial complex designed by the Hamburg office A-Quadrat architects + engineers for the project developer E.H. Puhst is located right on the Elbe. On the site of the former Palmin works, ...
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